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Our work

See what we can build.

Three sample builds: a heating company’s office, a home repair schedule, and the website that feeds it. Each shows what a build like it costs, how long it takes and which of your tools it connects to.

Made-up businesses, real screens. We’ve built for 99+ real businesses; their work stays private unless they say yes.

Studio project · Custom software
Birchline overview: website requests, crews on the road, invoices this week, calls booked, jobs done and a morning dispatch board

The problem“The same job gets typed in three times.”

Heating & cooling · Back office

Birchline Heating & Air

The whole office for a heating company, from first call to paid invoice, in one system.

A full system like this
$18,000–$40,000
Takes
10–⁠16 weeks

Connects to

  • QuickBooks Online
  • Stripe
  • Gmail or Outlook
Studio project · Custom software
Alder Workspace schedule: three new requests, a week calendar of home visits, and a website request for Willow house ready to schedule

The problem“Website requests get copied into a spreadsheet by hand.”

Home repair · Scheduling

Alder Workspace

The schedule behind the Alder Home website: new requests, today’s visits and the week, in one place.

One system like this
$6,000–$18,000
Takes
6–⁠10 weeks

Connects to

  • Google Calendar
  • Gmail or Outlook
Studio project · Website
Alder Home website: the headline “A little care. A better home.”, a Request a visit button, a timber house, and three service cards

The problem“Visitors can’t tell how to book a visit.”

Home repair · Website

Alder Home website

A home repair website built around one clear next step: request a visit.

A website like this
$2,500–$6,000
Takes
3–⁠6 weeks

Connects to

  • Gmail or Outlook

One job, start to finish.

Follow Harbor & Pine Apartments’ heat pump install through Birchline. It’s typed in once, at the first request, and every step after that uses the same details.

  1. 1Request

    Harbor & Pine asks for a quote on the website. It lands on the overview, ready to assign.

    Birchline overview: website requests, crews on the road, invoices this week, calls booked, jobs done and a morning dispatch board
  2. 2Quote

    The request becomes a customer page with the $18,400 quote. Nothing retyped.

    Birchline customer page: a full HVAC replacement for Harbor & Pine Apartments at the proposal stage, with contacts and activity
  3. 3Install

    Quote accepted. The heat pump install goes on a crew’s day on the dispatch board.

    Birchline dispatch board: crews scheduled across the day, a job detail panel, and new website requests
  4. 4Invoice

    Job done. Invoice INV-1042 is made from the same job.

    Birchline invoicing: an invoice list with statuses and a paid invoice preview
  5. 5Paid

    Harbor & Pine pays by card from the invoice email.

    Birchline customer payment page for invoice INV-1042 with line items, totals, and a card payment form
  6. 6Books

    The payment shows up in the money view, or in QuickBooks Online.

    Birchline money overview: revenue, expenses, a cash-flow chart, and recent transactions

Before

The same job, typed into five places. The website form, The quote app, The calendar, The invoice app, The books.

With one system

One place, filled in once.

Typed once.The quote, the crew’s day, the invoice and the books all use it.

See every Birchline screen

Questions. Straight answers.

Ask us anything else
Are these real businesses?

No. Birchline and Alder are businesses we made up to show how we design. The screens are real designs we made; the companies, people and numbers in them are not.

Have you built for real businesses?

Yes, for 99+ of them. Client projects hold their own customers’ details, so we show one only with that client’s written permission.

Can I get one like these?

Yes. We’d start from what you see here and build it around how your business runs. After a short call, you get a fixed price in writing within 48 hours.

Will it work with the tools I already use?

We connect to QuickBooks Online, Square, Stripe, Shopify, Google Calendar and Gmail or Outlook. Using something else? We check it before we quote, so it’s never a surprise.

What would a build like Birchline cost?

About $18,000–$40,000 over 10–⁠16 weeks for the whole office. Most owners start with one part, like customers and invoices, for $6,000–$18,000 in 6–⁠10 weeks, and add the rest once it’s working.

Who looks after it once it’s live?

We do, on a monthly plan priced in your quote: fixes, updates and small changes, reported to you in writing every month.