STUDIO CONCEPT / E-commerce experience
Goodkind.
Everyday, with a little more good.
An e-commerce concept for an essentials brand with warmth, personality, and a clear shopping journey.
ART DIRECTIONEXPERIENCE DESIGNSTUDIO EXPLORATIONSMALL RITUALS. A BETTER EVERYDAY.
Make room
for good.
THE DAILY
BODY WASH
01 / CEDAR
THE EVERYDAY
HAND WASH
02 / CITRUS
Goodkind is a fictional storefront concept. Product packaging is an original CSS illustration, and products are not available for purchase. No commercial results or client relationship are claimed.
The challenge.
Everyday products can feel interchangeable online. The challenge is to communicate a distinct point of view while keeping product discovery and purchase decisions simple.
The approach
Butter-yellow surfaces, expressive type, and an original product illustration system give the store its character. Collections organize products around daily rituals rather than an overwhelming catalog.
In the details.
- E-commerce art direction and storefront concept
- Product presentation and collection structure
- Mobile-first shopping journey planning
- Brand typography, color, and packaging explorations
Explore the thinking.
Try a small interaction from the concept. These views demonstrate content organization, not a complete working product.